After having been pretty much invisible for a while now, we are proud to announce that we are working with Prosyn, IT support London on a super useful product. Watch out for news later this year.

posted by ted on Saturday, Oct 14, 2017

Now Hiring…

We are hiring for a User Research position on my team. If you are interested in making life easier for members and leaders of the LDS Church, or know someone who would be, please point them to the Church Employment site.

posted by ted on Friday, Oct 18, 2013

My slides from UXPA 2013 on True Intent studies are posted on slideshare. I really do think this is probably “the best benchmark you’ve never measured…”

posted by ted on Thursday, Sep 19, 2013

“Dramatic differences in how much people use the web on different days can distort simplistic interpretations of site analytics.”
Summary of Jakob Nielsen’s latest article—and a great justification for doing live A/B testing rather than just watching analytics after deployment.

posted by ted on Tuesday, Sep 03, 2013

“Customers respond to the benefits they get from the experience. If a company offers a good enough customer experience – in which, yes, the logo and other “branding elements” play supporting roles – then customers may eventually form an emotional attachment to the brand.”
Mark Hurst in Chapter 1 of Customers Included.
Looking forward to reading this book.

posted by ted on Wednesday, Aug 14, 2013

“If our work drains a user’s cognitive resources, what does he lose? What else could he have done with those scarce, precious, easily-depleted resources? Maybe he’s trying to stick with that diet. Or practice guitar. Or play with his kids.”
“Your App Makes Me Fat” — Serious Pony

posted by shane on Tuesday, Jul 30, 2013

Great update to Nielsen/Norman’s research guidelines for senior web usability.

posted by ted on Tuesday, May 28, 2013 · 0 comments

Just took an interesting survey by Nielsen / Norman on my career in User Experience. Results will be used to help others entering the field know how to prepare and what to expect. Report will be free to all.

posted by ted on Monday, Apr 29, 2013

Free book download: Mindfire 1.1. Scott is an engaging and inventive speaker and writer. I haven’t read all of these essays, but those I have ring true regarding the creative process and innovation.

posted by ted on Wednesday, Mar 20, 2013

Sculpture at the Martin Luther King, Jr. Memorial Park in Seattle. Re-posted from last year, in honor of the holiday and the man.
When we lived in Seattle, we would usually go to this park on Martin Luther King Day to honor this great man and talk to our kids about what he stood for. I Have Dream must stand as one of the greatest and most inspiring speeches ever.

posted by ted on Monday, Jan 21, 2013

Connecting from Bassett & Partners on Vimeo.

The 18 minute “Connecting” documentary is an exploration of the future of Interaction Design and User Experience from some of the industry’s thought leaders. As the role of software is catapulting forward, Interaction Design is seen to be not only increasing in importance dramatically, but also expected to play a leading role in shaping the coming “Internet of things.” Ultimately, when the digital and physical worlds become one, humans along with technology are potentially on the path to becoming a “super organism” capable of influencing and enabling a broad spectrum of new behaviors in the world.

posted by shane on Monday, Jan 14, 2013

Great Deal Ends Tonight…

Tonight at midnight ends Optimal Workshop’s Designer’s Toolkit sale. We’ve used a number of these tools, and gotten good value out of them. For $1990, here’s what you get in the toolkit:

posted by ted on Wednesday, Nov 28, 2012

Enjoyed this article by co-worker Tom Johnson on Writing in the Trenches. For many of the points, you could replace “Writing” with “Designing”; if you are not out there where your users are, how can you design successfully for them?

posted by ted on Monday, Oct 29, 2012

Heuristics for Mobile Design

I enjoyed reading A Loose Heuristic for Mobile Design on UXBooth, recommended to me by a fellow UK web design company. The full article is worth the 5 minutes it will take to read, but here’s most of the heuristics in bullet form [with a few comments by me in brackets]:

posted by ted on Wednesday, Oct 24, 2012

“Putting the product in the customer’s hand. Demos. Knowledgeable staff that can compare across brands, give context on the product class, and show how the thing works. Why not a cooking demo, right there in the store? Not once a week: immediately, on the spot. Show customers why this is the best choice.”
Mark Hurst, in a great article on what brick-and-mortars must do to compete with online retailers like Amazon— not by trying to replicate Amazon in the store, but by providing what an online retailer CAN’T.

posted by ted on Wednesday, Oct 17, 2012

10 Reasons Why You Fix Bugs
(and Usability Issues)
as Soon as You Find Them

Great poster on why you fix bugs as soon as you find them. Many of the same cases could be made for usability issues (at least the medium to large sized ones). Here’s the short list (via uTest):

  1. Unfixed bugs camouflage other bugs. (So true for usability issues! This is why I love RITE testing and similar methods; you get those Big Rocks out of the way so you can discover others.)
  2. Unfixed bugs suggest quality isn’t important. (Amen, especially with regards to usability issues.)
  3. Discussing unfixed bugs is a waste of time.
  4. Unfixed bugs lead to duplicate effort.
  5. Unfixed bugs lead to unreliable metrics.
  6. Unfixed bugs distract the entire team.
  7. Unfixed bugs hinder short-notice releases.
  8. Unfixed bugs lead to inaccurate estimates.
  9. Fixing familiar code is easier than unfamiliar code.
  10. Fixing a bug today costs less than tomorrow. (Very true.)

posted by ted on Wednesday, Sep 19, 2012

Wow—a free online course from Stanford on Human-Computer Interaction, taught by Scott Klemmer! Covers the basics of both design and evaluation. Might have to check that out… (Via Justin Hamilton, user research intern extraordinaire.)

posted by ted on Tuesday, Sep 18, 2012


Enjoyed this article by Chris Risdon on Experience Maps. A great combination of vision, model of current experience, and design opportunities. I’ve done some things like this before and seen great value, but never as complete or compelling.

posted by ted on Wednesday, Aug 15, 2012

Just read a good post from Jakob Nielsen on therelationship between SEO and usability, including ways in which they complement each other and the ways in which they conflict.

posted by ted on Monday, Aug 13, 2012

“The media has missed a much larger, much more important point: Steve Jobs was the first CEO to bet the company on the user experience. From the very beginning of Apple, and renewing his efforts when he returned as interim CEO, Jobs was constantly focused on building products that would deliver the best possible experience—rather than the most up-to-date chipset, or the best partner arrangements, or the most horrific monopolistic lock-in scheme.”
Mark Hurst, discussing an article focused on whether it works to “be mean” (like Jobs). Personal management style was much less important than a user-centered vision of the future; I agree.

posted by ted on Wednesday, Aug 08, 2012

“Although the page design was nice and worthy of silver, the overall UX doesn’t even place. In fact, the Olympics should be disqualified in the UX race for kicking the fans in the gut. Hijacking links is not sportsmanlike.”
Jakob Nielsen, opining about the official Olympics site’s inability to deliver on the overall user experience, despite doing OK on following specific design guidelines.

posted by ted on Monday, Jul 30, 2012