latest case study
I just finished an article by Jared Spool entitled Creating Great Design Principles: 6 Counter-intuitive Tests. It was a good read that took me back about sixteen months to the time we started a revision of the Church’s Online Store by defining 8 or 9 guiding principles to help us focus. The new store launched without fanfare last June, with a more public launch in September after some refinements were made. Those principles had a big impact on design decisions, how products were highlighted on the site, and how we measured success. So this article was of particular interest to me, and I wondered how our principles would stand up to Spool’s “counter-intuitive tests.”
Studies is a place we present in-depth case studies on our techniques, styles and thinking.
Browse by Author