Having just just wrapped up a re-design of the Church’s online store, which included much discussion of the importance of free shipping, I was interested in this article on The Power of FREE. We are all apparently irrational, “free thinkers”!
Clarification: Unlike traditional retailers, we’re not trying to “drive sales” by offering free shipping; we’re trying to remove barriers to people ordering materials that will help them learn and live the Gospel. If that includes leveraging this psychology, then fine!