persuasion archives
Having just just wrapped up a re-design of the Church’s online store, which included much discussion of the importance of free shipping, I was interested in this article on The Power of FREE. We are all apparently irrational, “free thinkers”!
Clarification: Unlike traditional retailers, we’re not trying to “drive sales” by offering free shipping; we’re trying to remove barriers to people ordering materials that will help them learn and live the Gospel. If that includes leveraging this psychology, then fine!
Check out BJ Fogg’s Seven steps to institutional innovation. OK, so the page isn’t pretty, but this is good advice. I also highly recommend BJ’s book, Persuasive Technology.