“Being a child of modernism I have heard this mantra all my life—Less is more. One morning upon awakening I realised that it was total nonsense, it is an absurd proposition … If you look at a Persian rug, you cannot say that less is more because you realise that every part of that rug, every change of colour, every shift in form is absolutely essential for its aesthetic success. You cannot prove to me that a solid blue rug is in any way superior. I have an alternative to the proposition that I believe is more appropriate — Just enough is more.”
Milton Glaser
Ten Things I Have Learned
Part of AIGA Talk in London
November 22, 2001

posted by Jared Fitch on Friday, Jun 05, 2009

3 comments

I like it! Unfortunately it does ring quite as well as the polar opposites do, so it probably wouldn’t catch on. But if you do hear it… makes you stop and think…

comment by ted 2 hours later

Ooops—shoulda been “does NOT ring” .

comment by ted 2 hours later

I don’t like trite catchphrases but I also don’t think I’ve ever heard anyone say that Persian rugs should be made solid blue. Is this guy knocking down a straw man of his own creation?

comment by Christian 12 hours later

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