Mark Hurst of Good Experience describes how the current financial crisis “could have been avoided had the people in charge followed a ‘good experience’ approach to their work: committing to simplicity (rather than gratuitously complicated products), a long-term approach (rather than short-term gains at everyone else’s expense), and an integrated view of their own role in the world (rather than a narrow view of ‘just keeping my head down, don’t ask me to think about it’).”