“Designers and enlightened business thinkers alike are fond of touting the strategic importance of design…. I’m a believer in that logic, but given Yahoo’s less than flattering position as an ailing company subject to the whims of stronger players, I have to ask: did design make a difference? ... Perhaps we can’t expect design to save failing companies, but if not then perhaps we should be more judicious in talking up how design can make companies successful, too.”
Khoi Vinh, Design Couldn’t Save Yahoo (related: Yahoo’s entire Design Innovation team laid off)
posted by Cameron Moll
on Monday, Feb 18, 2008