A website needs to be more us, too.
Naz Hamid has a new article on Weightshift called Stuck between an App and a Website, and its a thoughtful look at designing to the project and the humans using it:
Get to know your client well, do the research, do what is right, not what is now and trendy and because Apple/Facebook/xxxxxx does it. Listen, communicate, design well.
It’s all too easy to get wrapped up in a look, a design or an aesthetic. The science fiction of my youth left those impressions but ultimately, it was the human element — the stories that mattered the most, that left the lasting impression. In the end, we’re all trying to make machines more rounded, more curved, more organic, more human.
By the way, I hadn’t seen Naz’s new design but it’s equally impressive:
