september 2011 archives
“There are many recipes for great personas, yet the teams decide to take shortcut, skip steps, or just plain do something that doesn’t make sense. They don’t follow the recipe. Then they complain when the project doesn’t turn out well.”From a great article by Jared Spool titled
5 Ways To Suck Value Away From Your Persona Projects.
Very timely as I gear up to train a team on creating personas.
“If you find that your company buys expensive enterprise software instead of putting your A-team engineers on making awesome internal tools, then they don’t understand what the word ‘leverage’ actually means, and you my friend, likely have a serious and systemic problem.”From John Hitchings, engineer at wealthfront on the importance of internal tools
“The art challenges the technology, and the technology inspires the art.”John Lasseter in The Pixar Story. In his honor, I have decided to start calling all Hawaiian shirts, “Lasseters”.
“Fewer than one-third surveyed by Tealeaf cited low priority as the reason for struggling to understand the customer, so it would appear that there is a disconnect between knowing what needs to be done and overcoming funding constraints.”Discussion of how ecommerce companies know what they need—better customer focus and understanding—but don’t know how to get it, or aren’t willing to pay for it. Seems to me they haven’t adequately measured the cost of having a bad user experience…
Via eMarketer