It’s great working here.
february 2011 archives
“It’s much harder to understand complicated information when you’re reading through a peephole.”From Jakob Nielsen’s latest Alertbox on research into
comprehension on iPhone-sized displays.
His conclusion: “[W]ebsites … must design a separate mobile version for optimal usability. Specifically, complicated content should be rewritten to be shorter, with secondary information deferred to subsidiary pages.”
Worth the maintenance of separate content for desktop and mobile?
Check out this new online Encyclopedia of Interaction Design. The contributor list reads like a who’s who of design, information architecture, usability, and user experience gurus! Definitely going to be spending some time here…
“It’s harder to give money away than it is to spend money buying stuff.”According to Jakob Nielsen, it’s harder for people to donate to charity online than it is to make a purchase. Sad! According to his study, the top priority for non-profits should be presenting information more clearly—not focusing on trendy (but secondary) things such as social media.
“Companies often spew about “customer relationship management” or “disruptive customer-led innovation” or any number of other impressive-sounding processes. But as often as not, what the customer wants is as simple as sitting down and listening for a minute.”To balance my “don’t (just) listen” to customers post below, a great article by Mark Hurst on how to exceed low expectations by just listening for a change.
We’re hosting a get-together at SXSW on Sunday, March 13th from 6-8 PM. If you’ll be in Austin, we’d love to meet you. We’ll be offering a behind-the-scenes look at several applications supporting the LDS Church’s global operations and over 13 million members. The event is invite-only, so please contact us for more information or find one of us for an invitation.