News today that Johnathan Ive, Apple’s design mastermind, consulted on a character in Pixar’s Wall-E:
”’I wanted Eve to be high-end technology – no expense spared – and I wanted it to be seamless and for the technology to be sort of hidden and subcutaneous,’ Andrew Stanton, Wall-E’s director, told Fortune. ‘The more I started describing it, the more I realized I was pretty much describing the Apple playbook for design.’”
Through a spokesman, Ive declined to comment.