A New Brand World is my favorite book on branding. Scott Bedbury who was instrumental in creating the Nike and Starbuck brands shares insights from that work and more. Highly recommended. And you can get it used for $2.42 on Amazon!
A New Brand World is my favorite book on branding. Scott Bedbury who was instrumental in creating the Nike and Starbuck brands shares insights from that work and more. Highly recommended. And you can get it used for $2.42 on Amazon!