rules archives
“Follow our rules, or get out and don’t come back until you can.”
Mark Hurst claims counterintuitively that this blog entry is “one of the most pro-customer experience posts I’ve seen in awhile.” He then makes a persuasive argument for one of the hardest but most important principles in design—your product probably can’t please everyone. Try to please everybody and you end up pleasing no one. Find your target and aim true.

posted by ted 22 minutes ago