retention archives

I read Jakob Nielsen’s latest AlertBox today, and wondered—even with all his caveats—what planet he lives on, suggesting that content sites should quiz their users to improve retention. I can’t see that working for any but a fraction of educational and maybe training sites. Unless maybe it was a user-initiated link: “Want to remember this tomorrow? Take a quiz!” (Which most users would probably ignore or find annoying anyway.)

On the up-side, the article contained a link to an older and more palatable article on the first rule of usability: Don’t listen to users (meaning watch and listen, don’t just listen).

posted by ted about an hour ago