non-profit archives
“It’s harder to give money away than it is to spend money buying stuff.”According to Jakob Nielsen, it’s harder for people to donate to charity online than it is to make a purchase. Sad! According to his study, the top priority for non-profits should be presenting information more clearly—not focusing on trendy (but secondary) things such as social media.
Interesting Alertbox from Jakob Nielsen finding that “non-profits would collect much more from their websites if only they’d clearly state what they are about and how they use donations. ... Sadly, only 43% of the sites we studied answered the first question on their homepage. Further, only a ridiculously low 4% answered the second question on the homepage.” In other words, content usability and message design are as important as functional usability, especially if you are asking for money!