mythbusting archives
To correct wrong ideas about usability (or anything else, for that matter), you had better not repeat the wrong idea you are trying to correct.
The University of Michigan found that 3 days after reading an article from the CDC aimed at correcting myths about the flu vaccine, participants misremembered 40 per-cent of the myths as facts.
So the best way to correct ideas about, say, user’s willingness to scroll down a page, is to say, “Users are perfectly willing to scroll.” And leave it at that. Don’t handicap your readers by re-stating things that are false.
Via Science Blogs