donations archives
Interesting Alertbox from Jakob Nielsen finding that “non-profits would collect much more from their websites if only they’d clearly state what they are about and how they use donations. ... Sadly, only 43% of the sites we studied answered the first question on their homepage. Further, only a ridiculously low 4% answered the second question on the homepage.” In other words, content usability and message design are as important as functional usability, especially if you are asking for money!