contextual interview archives
“Every project and set of interviews reveals surprises, personal revelations, confessions, and sometimes, even tears. It’s key to wallow in and celebrate these moments, not as exceptions, but as important beacons that empower design teams and strategists to transcend confined objectives.”
Conclusion to a truly eye-opening article by Julie Norvaisas and Steve Portigal on the value of ethnographic, contextual research in product development, and the importance of realizing that those we interview, test, and serve are first and foremost People, and only secondarily “users”.

posted by ted 12 minutes ago