contextual inquiry archives

OXO’s angled measuring cup, via an article on Good Experience: “Customers never said they wanted an angled measuring cup. In fact, users weren’t even aware that there was a problem to be solved. Consumers didn’t say, “I wish I could read the markings more easily.” They muddled through without complaint. And yet the innovation came directly from observing customers. How? Simply by observing the customer experience.”

(By the way—this brand appears to be sold at Kohl’s; Bed, Bath & Beyond; and Sears to name a few… so I might just drop in a buy there rather than pay shipping…)

posted by ted about a day ago · 2 comments