seo archives

SEO the right way

There appear to be more scammers in the “business” of search engine optimization than in any other area of web production. I have no idea why that is, but as this fact has become better known, it seems to have discouraged people from paying as much attention to SEO as they used to. This, I feel, is quite unfortunate, as I’m convinced many sites could benefit from a little attention in this area.

I’m certainly no expert on the topic, but in my experience, if you want to help your search rankings, you’ve got to stop asking, “How can I drive more traffic to my site?” and instead ask, “How can I help interested people find my content?” This can be a difficult shift, especially when your site offers little unique information. Nevertheless, I believe that adding fresh and relevant content is unquestionably one of the best things you can do for your site. If you want to improve your search rankings, give the search engine something to find.

Other factors which can effect your ranking to a lesser extent seem to include how many sites link to you (quality is as important as quantity, so no free-for-all link pages), your page title, and of course how well the words in the text of your page match the words that were searched for.

However, like I said, I am no expert on the topic, and I would like to hear from others. What recommendations do you have for search engine optimization? I’m not interested in ways to game the system, just suggestions on how to bring our content to those who are looking for it.

posted by cannona on Thursday, Aug 21, 2008 · 10 comments

“Avoid passive voice” is sound advice, right? Jakob Neilsen makes an argument for using passive voice in headings. and other cases where active voice might degrade scannability or search engine optimization.

posted by ted on Monday, Oct 22, 2007