jared fitch archives
“Being a child of modernism I have heard this mantra all my life—Less is more. One morning upon awakening I realised that it was total nonsense, it is an absurd proposition … If you look at a Persian rug, you cannot say that less is more because you realise that every part of that rug, every change of colour, every shift in form is absolutely essential for its aesthetic success. You cannot prove to me that a solid blue rug is in any way superior. I have an alternative to the proposition that I believe is more appropriate — Just enough is more.”Milton Glaser
Ten Things I Have Learned
Part of AIGA Talk in London
November 22, 2001
Ecologically Delicious!
A great, forward-thinking design solution and overall “efficiency” model.
Gone are the days of proofs and press checks. One man’s trash is another man’s calling card.
Agency: Fischer (Lisbon)