“Putting the product in the customer’s hand. Demos. Knowledgeable staff that can compare across brands, give context on the product class, and show how the thing works. Why not a cooking demo, right there in the store? Not once a week: immediately, on the spot. Show customers why this is the best choice.”
Mark Hurst, in a great article on what brick-and-mortars must do to compete with online retailers like Amazon— not by trying to replicate Amazon in the store, but by providing what an online retailer CAN’T.

posted by Ted Boren on Wednesday, Oct 17, 2012
tagged with retail, user experience