An article describing a recent “true intent” study for was just posted on LDSTech. It describes how we created an affinity diagram out of over 800 freeform survey responses to help discover why people came to and what their biggest problems were. A very informative activity. Some of the high-level results are also reported there, with permission.

posted by Ted Boren on Wednesday, Nov 09, 2011
tagged with user research, true intent, affinity diagram