“Get the company to see what the customer sees. If the executives inside the company could just “see through the eyes of a customer,” it quickly would become clear how to improve the experience.”
Great post by Mark Hurst in Good Experience. I am experiencing this right now on a project, and it’s exciting when key stakeholders are committed to “seeing through the eyes of the Church member.”

posted by Ted Boren on Friday, Oct 07, 2011
tagged with user centered design