“Fewer than one-third surveyed by Tealeaf cited low priority as the reason for struggling to understand the customer, so it would appear that there is a disconnect between knowing what needs to be done and overcoming funding constraints.”
Discussion of how ecommerce companies know what they need—better customer focus and understanding—but don’t know how to get it, or aren’t willing to pay for it. Seems to me they haven’t adequately measured the cost of having a bad user experience…
Via eMarketer

posted by Ted Boren on Thursday, Sep 01, 2011
tagged with user centered design