Eric Rise: “The Lean Startup”

If you haven’t watched this, do it now. it is a great introduction to the lean movement. Designers should be clamming to build products under this approach. Here’s the abstract, which was clearly written by a publicist.

“The Lean Startup movement is taking hold in companies both new and established to help entrepreneurs and managers do one important thing: make better, faster business decisions. Vastly better, faster business decisions. Bringing principles from lean manufacturing and agile development to the process of innovation, the Lean Startup helps companies succeed in a business landscape riddled with risk.”

posted by Scott Schlegel on Tuesday, Jul 12, 2011
tagged with lean, startups, users centered design