“It’s harder to give money away than it is to spend money buying stuff.”
According to Jakob Nielsen, it’s harder for people to donate to charity online than it is to make a purchase. Sad! According to his study, the top priority for non-profits should be presenting information more clearly—not focusing on trendy (but secondary) things such as social media.

posted by Ted Boren on Wednesday, Feb 16, 2011
tagged with non-profit, usability, content, charity