I have long wondered why those taking addresses require you to give your city and state. Whether it’s over the phone or through a web-form, why not just ask for the zip code, allow the computer to look up the city and state, and then simply confirm the result with the user?

I was pleased to experience such purchasing my new AppleTV a few minutes ago from apple.com.

posted by Wade Preston Shearer on Wednesday, Sep 01, 2010
tagged with web forms, addresses, zip code, apple


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