“It’s no use spending time, money, or effort to entice people into a product or service if it just leads to a bad experience. Why? Because those people you carefully encouraged and nudged into your circle? They go right back into the cloud, spreading the news about their bad experience.”Hear hear!
Mark Hurst’s advice when clients want to spend time and money leveraging Facebook, Twitter, other social media, and advertising—before they have built a good experience for those masses they are trying to attract.