Having just just wrapped up a re-design of the Church’s online store, which included much discussion of the importance of free shipping, I was interested in this article on The Power of FREE. We are all apparently irrational, “free thinkers”!

Clarification: Unlike traditional retailers, we’re not trying to “drive sales” by offering free shipping; we’re trying to remove barriers to people ordering materials that will help them learn and live the Gospel. If that includes leveraging this psychology, then fine!

posted by Ted Boren on Friday, Jul 30, 2010
tagged with marketing, persuasion