“Self Design only works in those instances when you are the user and there’s a lot of users just like you.”
Closing quote from an interesting article by Jared Spool on the pros and cons of designing for yourself, using 37signals as a prime case.
I find that most people believe—without any real evidence—that most people are
“just like them.”
There’s the rub, eh?

posted by Ted Boren on Thursday, Jul 22, 2010
tagged with design, 37signals