““Good” beats “Innovative” nearly every time. An obsession with innovation leads executives down the wrong path. Just trying to be good would be a smarter focus.”
Former colleague Scott Berkun in a recent Business Week article. Before objecting, read the whole article; innovation will happen, but not if that is the primary goal. The primary goal should be to produce Something Good. If innovation is required to get there—great! But if there are tried and true solutions, all the better.

posted by Ted Boren on Tuesday, Feb 23, 2010
tagged with innovation, design, usability