“I have to admit something strange: I’m amused by poorly designed websites. The worse the better. Much like some people “love to hate” movie villains, I get a peculiar satisfaction from finding myself completely lost in an ill-conceived, over-designed, steaming pile of a website. ... I think I have to enjoy it on some level, given my role as a customer experience consultant; otherwise work would be pretty difficult (see also: doctors who can’t stand the sight of blood).”Mark Hurst, noting accurately that customer experience is harder than it looks.