Great interview from Mark Hurst with Brian King on the re-design of Courtyard by Marriott. A great case study on segmentation, observation, user-centered design, branding, and prototyping. Fun to see these familiar concepts applied in a domain that’s less familiar (to me anyway). I loved the description of business travelers being invited to a life-size prototype of the new lobby, built out of foam core to see how they would react to Marriott’s innovations.