Information from MAYAnMAYA on Vimeo.
Have you ever stopped to think about what information is, really? If you’re as big a nerd as I am, you have. I was introduced to the concept through Neal Stephenson’s Cryptonomicon and was reminded of it when I came across the above video from Maya Design (via etre)
If you haven’t watched it yet, please do so now….
Users are constantly picking up information from your site. What they can and can’t do, where they could go, where they should go, or whether they should go away all together.
Thinking about information abstractly will help you convey your message using more than just body copy.
Good luck.