“In the competitive and sometimes rather commercial world of design, the novel and startlingly different can sometimes stand out and be acclaimed purely for that reason. But being creative in design is not purely or even necessarily a matter of being original. The product designer Richard Seymour considers good design results from ‘the unexpectedly relevant solution not wackiness parading as originality.’”
Bryan Lawson, in How Designers Think.

posted by Ted Boren on Monday, May 11, 2009
tagged with design, creativity, originality, novelty