Interesting Alertbox from Jakob Nielsen finding that “non-profits would collect much more from their websites if only they’d clearly state what they are about and how they use donations. ... Sadly, only 43% of the sites we studied answered the first question on their homepage. Further, only a ridiculously low 4% answered the second question on the homepage.” In other words, content usability and message design are as important as functional usability, especially if you are asking for money!

posted by Ted Boren on Monday, Mar 30, 2009
tagged with usability, content, message design, non-profit, donations