“Our design and editorial teams are storytellers. Design begins in a laboratory atmosphere where we create ideas from scratch. We develop the recipes, the crafts, even the decorating ideas, we design and build the sets, we choose the colors, we choose the photographer, then we finally after all of that sit down to design the story and that’s why for us design is both the creation and execution of the idea from start to finish.”
The process that Gael Towey explaines Martha Stewart uses to tell stories.

posted by Chris Mayfield on Wednesday, Nov 26, 2008
tagged with design, process, brand