While Apple has a healthy amount of attention on profit, product features, and competition, they seemed to pause this week to make a clear statement about their company. Steve Jobs passed around a Macbook chassis in their media event and Jony Ive, SVP of Design, emphasized careful craftsmanship in their product showcase. Apple has communicated what drives their company. They, the CEO and his fellow business-minded executives, respect the balance of form and function and embrace beauty and innovation. They notice nuances and foster a culture of design excellence. Leaders that love design are the foundation of an experience-driven organization.