As good as Apple is for creating buzz around their new products, and really breaking the mold when it comes to industrial design, they have to figure out a way to make people feel less stupid for having their old products. Yesterday morning I thought my MacBook Pro was pretty sweet. Now it just looks stupid. So does my old iPod. Great marketing of course, to get me out to the Apple Store and spend the thousands of dollars I don’t have. But can’t they maybe introduce more incremental improvements? Instead of rendering this expensive laptop both ugly and practically useless in one press conference?

posted by Jason Lynes on Wednesday, Oct 15, 2008
tagged with apple, macbook pro, marketing