“The brand is what you tell your friends about afterwards.”
Mark Hurst of Good Experience, in one of the most concise and useful definitions of “branding” I think I’ve ever heard.

posted by Ted Boren on Wednesday, Oct 08, 2008
tagged with branding


1 comment

Completely agree.

Until now it’s been hard to really define branding, but Hurst hit the nail on the head when he spilled his thoughts on the subject.

comment by Tanner Christensen 2 days later

Add your comment

:
:

Required but not shared.

:
:

Use HTML or Textile for formatting. Resize?

Foul language or excessive praise will be moderated.

Comment preview