News today that Johnathan Ive, Apple’s design mastermind, consulted on a character in Pixar’s Wall-E:

”’I wanted Eve to be high-end technology – no expense spared – and I wanted it to be seamless and for the technology to be sort of hidden and subcutaneous,’ Andrew Stanton, Wall-E’s director, told Fortune. ‘The more I started describing it, the more I realized I was pretty much describing the Apple playbook for design.’”

Through a spokesman, Ive declined to comment.

posted by Jason Lynes on Monday, May 12, 2008
tagged with apple, pixar