I must be completely oblivious to the world around me. I just now noticed (as I looked on the side of an amazon box that was delivered today – which only had the arrow) that the arrow by itself looks like a smiley mouth. Coincidence? I think not…
See the FedEx logo, as another sneaky example of subliminal (or at least clever) messaging from within the shapey depths a logo.
(I cannot lie. I did not figure out the fedex one on my own.)