Creativity: It’s Nothing New

In a recent article, Scott Berkun outlines some thoughts about innovation that have also been brought up often in recent team discussions. The bottom line of both the article and our discussions is that effective creativity (as opposed to self-expression) is not usually something 100% original, but an arrangement of existing parts or ideas in novel ways. What’s often required to solve a problem is not “original genius,” but curiosity, keen observation, and persistence.

Here are some key quotes from Scott’s excellent article :

posted by Ted Boren on Monday, Mar 17, 2008
tagged with design, innovation, creativity, curiosity, berkun