“I’ve never thought of graphic design as an end in itself, but rather a vehicle to hopefully engage, enlighten, educate, or enrage people. Effective communication cannot happen without an understanding of the world beyond surface layers. This requires us to be sponges, and it requires concentrated thought about what we absorb and then spit back out. We don’t exist in vacuums; context is everything as everything is connected. If the study and teaching of history is, as Schoenwald wrote, “examining the record of human consciousness,” then we as graphic designers ignore this study, and the other worlds outside design, at our own peril.”
Eric Heiman
posted by Chris Mayfield
on Wednesday, Feb 13, 2008