“When I create interfaces for clients, I ask for feedback on everything. I want to be edited, I want that push-back because it makes the design better, which is the only goal. (but, of course, it makes me better too). It’s amazing how many times we end up scratching something that was in the original interface because we realized that it’s just not providing core value.

Without an editing step, you don’t get to the point where you ask ‘is this really necessary?’. You never get to ‘but is this providing core value that we can’t live without?’. In addition, without an editing phase you improve much, much slower. Without editing you start drinking your own kool-aid.”
from Joshua Porter’s Interfaces need Editors

posted by Emmy Southworth on Wednesday, Oct 17, 2007
tagged with interface, copy, edit, designreviews