Notice anything weird with this picture? This morning at the gym I was resting in between some grueling sets of dumbbell squats and glanced up at the tv in the mirror and saw this apple ad and it just looked wrong! Then I noticed another layer of brilliance of those ads. I noticed that every ad they had intentionally placed the apple guy on the right hand side. I’m sure this is old information to all of you but to me the fact that if felt so wrong in a split second was a great test of the consistency of these ads.

posted by Chris Mayfield on Friday, Apr 13, 2007