“Personas are perhaps the best tool in the user-centered design toolbox for communicating empathy — they feel like real people with real concerns, and when crafted well, can transfer insights realized through research to other members of the project team. [Consequently] I get riled up when I see persona deliverables that diminish the reader’s capacity for empathy.”
the key phrase being, “when crafted well…” . From Adaptive Path.

posted by Ted Boren on Friday, Mar 23, 2007
tagged with personas, empathy