Signal vs Noise’s article on Apple stores get the last laugh gives a good summary of another story about what went into making the Apple stores the unique experience that they are. How it was foretold that they would be a huge failure, but are raking it in hand over fist.

It’s a good read on taking the time to do it right, and working with “prototypes” that are easily changeable before you get to the final product.

posted by Aaron Barker on Thursday, Mar 08, 2007
tagged with apple, customers