“You cannot copy the internet (nor TV programming) and expect success on mobile. The mobile is the newest mass media. It is as different as the internet was from TV, or TV was from radio. You need to understand what works.”
Tomi Ahonen, in a massive but enlightening response on Authentic Boredom

posted by Jason Lynes on Friday, Jan 26, 2007
tagged with mobile, web, tomi-ahonen